New is Over

WE CAN RE-DO IT!

an upcycled collection

WE

CAN

RE-DO

IT!

an

upcycled

collection

REVOLUTIONARY & CIRCULAR HANDMADE FASHION ✊🏻♻️🧵
100% UPCYCLED 100% SUSTAINABLE 100% RE-MADE IN ITALY
OUR CHALLENGE IS TO CREATE UNIQUE AND BEAUTIFUL
PIECES OUT OF WHAT WOULD BE DISCARDED
REVOLUTIONARY & CIRCULAR HANDMADE FASHION ✊🏻♻️🧵
100% UPCYCLED 100% SUSTAINABLE 100% RE-MADE IN ITALY
OUR CHALLENGE IS TO CREATE UNIQUE AND BEAUTIFUL
PIECES OUT OF WHAT WOULD BE DISCARDED

the
problem

Every second,
the equivalent
of one garbage
truck of textiles
is landfilled or burned

rise your second hand

take care of what already exist

OUR
CLAIM

Picking up on
John Lennon and Yoko Ono’s
famous campaign
against war,
we believe the time
has finally
come to take a stand.

Producing 

new clothes is

unsustainable,

so we say: 

NEW IS OVER!

Our project

undertakes

a practical action

to stop clothes

being thrown

away.

NOTHING NEW

OUR
challenge

We do upcycling! All the materials we use are 

recovered and than assembled 

by hand creating unique, one-of-a-kind pieces. 

We do not have stocks of fabrics of all colors and sizes, 

what we have is what is processed by Insieme Social Enterprise’s 

textile laboratory, and here the game begins!

Let’s keep

playing by 

re-newing,

re-inventing

NOTHING WASTED

New is Over
pillars

0 waste

With our project we divert textile from landfills saving as much fabric as possible. E.g. soft and precious cashmere sweaters with holes on the elbow, colorful 80’s pile stained with coffee, severe work uniforms that lack only a fancy touch to have a second chance.

1 single fibre

The pieces we sell are made from single-fibre materials, e.g. 100% cashmere, 100%polyester, 100%cotton (all recovered, of course). Why? Today, material blends are not recycled, due to the amount of research and energy required to separate the different fibres from each other. The more a material is homogenous, the more chances it has to be returned to the cycle*.

 

*Global Fashion Agenda 2021

2 missions

We do believe in a kind of fashion that is sustainable both for the environment and for people.New is Over project takes place within Cooperativa Insieme, which has been active in Vicenza for more than 40 years with an innovative approach to waste reduction and job inclusion of disadvantaged people.

3... is a circular revolution

fashion is a means of self-expression and a way of communicating with the world. We want our clothes to express the circular revolution of fashion – colorful, unique, made with passion and care from the very clothes that get discarded!

WEAR WASTE OUT